For many years now, the Land Rover brand has won the hearts and admiration of many motorists who are devoted to this iconic brand.

Land Rover have continued to evolve and improve their vehicles over this time and in recognition of their efforts, they have recently collected two prestigious prizes at the annual Car of the Year awards, hosted by Diesel Car magazine.

2013-Land-Rover

Range Rover Evoque

Since the Evoque first went on sale in 2011, it has become Land Rover’s best-selling model and came top of the Best Crossover category at the awards. This followed on from winning the top prize in 2012 of Diesel Car’s Car of the Year, which it won for having many positive attributes including its versatility to handle rugged terrain but also to be equally at home as a smart vehicle that turns heads wherever it is seen.

Choices

The Evoque offers a diverse range of engine choices and among the current options, drivers can choose from three four-cylinder 2.2 diesel units which include an eD4 engine that delivers 150bhp and is linked to a two-wheel drive powertrain. The eD4 offering has proved particularly attractive as it is the most fuel efficient among the engine options with a return of up to 56mpg and CO2 emissions of 133g/km.

Land Rover Discovery 4

The second award that the company scooped was for their Land Rover Discovery 4 model which earned the accolade of being voted Best 4×4 for the fourth year running, a testament to the durability and popularity of the brand and confirmation that Land Rover has a winning formula and an enviable niche in the market.

Great all-rounder

The judges at the awards considered the Discovery 4 to be among the highest ranking when it comes to considering what is the most all-round and capable car in the world. The Land Rover Discovery 4 uses a 3.0 litre SDV6 diesel engine which delivers an impressive 256bhp which enables it to complete the 0-60mph sprint in a mere 8.8 seconds.

Evolution

2013 was another landmark year for Land Rover and it saw the launch of their newest generation of the enduringly popular Ranger Rover model and followed by the unveiling of the latest Range Rover Sport later on in the year.

Sales increase

The Society of Motor manufacturers released their latest trade figures recently and announced that a total of 3,483 new Land Rover models were registered in dealerships throughout the UK, which represents a 33.2% increase on the figures for last year.

Increased market share

As if further proof of the popularity of the Land Rover brand with the car buying public was needed, figures also show that the company has managed to increase its level of market share over the last 12 months.

Following these two award wins and the positive response to their new Range Rover Evoque model, the company will rightly be optimistic sales and customer loyalty will continue to improve.